Fly Yourself Sunny

 

The brief

Create a campaign to launch three brand new destinations for Thomas Cook Airlines: Cape Town, Barbados and Tobago.

 

The Insight

The new destinations are all sunny when Britain isn’t - and Thomas Cook Airlines prides itself on being ‘the uplifting airline’ - so we wanted to create a campaign that made you feel, well, sunny.

 

The idea

Fly Yourself Sunny is a powerful, emotive Call To Action for all Brits struggling through the dreary UK winter.

With fun, warm illustrations of all the activities you can enjoy in the new destinations, it’s the promise of what will be if you take a winter break with Thomas Cook Airlines.

Working directly with my Creative Director and an Illustrator, we launched this campaign through OOH, radio ads, press ads and more.