GLAD's Picture Perfect Kitchen


The Brief

Create a campaign that shows how GLAD's food storage products really do make your life in the kitchen easier.


The Insight

The kitchen is the centre of the home, and every homemaker wants theirs to be the best. They want to serve delicious dishes, have a spotless kitchen and wow their guests at every turn. But, it's not enough just to do all this - you have to make it look effortless. 


The Idea

Partnering with beloved regional foodie influencer, Najoud Al Jabri, we created a series of micro demonstration videos each filmed in one continuous shot - showcasing the smooth, seamless, 'Picture Perfect' benefit that GLAD's products bring to your kitchen.