The Brief

Cloud Society is Microsoft's free platform for anyone wanting to improve their cloud computing skills. It offers advice, courses and qualifications with the end goal of creating more potential consumers of its paid software, Microsoft Azure.

To drive more people to Cloud Society, Microsoft wanted a creative way of educating their audience about all the benefits it brings.


The Insight

For people with a significant interest in cloud computing and all things digital, the best way to reach them would be with an emerging technology that would really grab their attention. 


The Idea

An anthropomorphised Messenger Bot designed to answer cloud computing questions and keep you up to date on industry news, trends and events.

Microsoft were so pleased with CLARA, that they added her to 12 different Microsoft Facebook pages globally, and permanently embedded her on the Microsoft Cloud Society homepage. 

CLARA - Microsoft Cloud Society homepage.png