Based in Dubai, Socialize is one of the leading social and digital advertising agencies across MENA.

As a Creative Copywriter, my role is to come up with strong campaign concepts and compelling social content, as well as create Tone of Voice guidelines and write content strategies for a wide range of brands.


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The Picture Perfect Kitchen

GLAD wanted a campaign that would show the region that their food storage products really do make your life in the kitchen easier.

So we created a series of demonstration videos that were each filmed in one continuous shot, proving that GLAD can give you the Picture Perfect Kitchen.

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CLARA, the Facebook Messenger Bot

Microsoft needed a way to drive new leads to Cloud Society - their free online platform for anyone wanting to improve their cloud computing skills.

The solution? CLARA - your Cloud Learning And Resources Assistant, there whenever you need her, at the touch of a button. 

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The Declaration of Independence

When Netflix finally arrived in the Middle East, everyone was expecting them to air the upcoming new season of their flagship show, House of Cards.

But OSN still owned the rights, and wanted a bold, creative campaign to let people know in no uncertain terms, that the show was theirs.